Business Marketing Manager

Latincouver Cultural & Business Society

(paid position – 6 months employee contract)

Latincouver is a non-profit organization that for the past 12 years has been connecting over 100,000 Latin Americans with Latin enthusiasts living in Western Canada. As of today, we are the point of reference within the Latin American community in British Columbia.

Business Marketing Manager is responsible for the creation of long-term and short-term marketing strategy, development of campaigns, strategic partnerships, relationships with all stakeholders and management of multiple projects simultaneously.

This role is very important for building the image of the organization and the successful flow of cultural and business events within all of Latincouver’s projects.

Duties and Responsibilities

Create and implement a marketing and sales strategy, marketing development plan for the company and its programs

Prepare and deliver marketing manuals for the team as the main guidelines for employees of the department

Prepare and deliver promotional presentations

Update and maintain department documentation, database, and manuals

Define business and marketing goals and metrics and use marketing analytic techniques to gather important data

Manage marketing and promo support of events including printing and online marketing materials

Assist in the organizing of promotional events and traditional or digital campaigns

Manage the marketing and sales team (staff and volunteers) including coordination, tasks assignment and delivery, tracking and assessing

Create social media campaigns and coordinate posts using Latincouver social media networks

Create newsletters and all the content needed to maintain the communication and marketing channels

Manage the branding for Latincouver and its projects, programs and events

Create post-event reports (marketing part) and annual reports (gathering information and designing the final document) as well as reports on demand of the Board

Assign, maintain and report budget for the marketing department

Help to market Latin Plaza Hub space and services through social media (Twitter, Facebook, Instagram, LinkedIn, newsletters) and occasionally attending networking events to increase the traffic of new clients

Manage Latincouver websites (latincouver.ca, latinplaza.ca , carnavaldelsol.ca, lcbn.ca, inspirationalawards.ca)

Connect members to each other and connect members to resources that they need to be successful in their business and in Canada

Organize and create an exciting calendar of business and social events meetups, toastmasters, pieces of training and workshops that fits the core of Latin Plaza and Latincouver

Manage corporate communication from the marketing perspective, including PR, media, newsletters, content creation

Prospect and lease new sponsors, partners and stakeholders

Requirements and Skills

Must have a minimum of 3 years of experience in a management position

Bachelor’s Degree in Marketing or Business

Good understanding of business management and marketing principles

Strong communication and negotiation skills

Must speak English – Spanish and Portuguese is an asset

Ability to multi-task and adhere to deadlines

Excellent knowledge of MS office and online analytics tools

Confident, outgoing team player with a proactive can-do attitude

Self-motivated to prioritize workload, and meet critical project milestones and deadlines

Experience in digital marketing and social media campaigns

Strong organizational skills

Must have knowledge of Social Media Platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Hootsuite, Later, Google Ads, MailChimp, among others

Experience with CRM, SEO, WordPress and plugins such as Classic Editor, Elementor, Yoast SEO

Benefits

Expand your professional contacts through Latincouver’s rich network

Be part of a fun professional team

How to Apply:

Send your resume to the email hr@latincouver.ca or fill out the application on our website. Please mention in your application where you heard about this position (Classificados Jornal Brasil Vancouver).

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